Paid ads course · 2.5 months
Built for people becoming media buyers themselves, or business owners training their own in-house marketing department.
Who it's for?
Whether you're changing careers, going freelance, or upskilling for your current job and want real campaign experience, not theory.
You want to train someone on your team from scratch — no prior marketing experience needed — into your in-house paid ads specialist.
Choose your format
You like doing things your own way, at your own pace.
You like learning with others, with some structure and feedback.
You want someone guiding you personally, every step.
Message us for current rates and team/multi-seat pricing.
What you'll learn?
Module 1: Intro to paid ads — Learn Meta Business Manager's structure, set it up for yourself or a client, and manage access safely.
Module 2: Objectives, metrics & restrictions — Choose the right ad objectives, optimize campaigns, read every metric in Ads Manager, and know what to do if your account gets restricted.
Outcome: you'll be technically ready to work with clients and comfortable inside Meta Ads Manager.
Module 3: Client acquisition & personal brand — 12 ways to find clients, 6 steps to grow freelance income by at least 30%, positioning yourself as a media buyer, and tracking projects so no client slips through.
Outcome: find your first paid-ads clients, position yourself as a media buyer, and set up a system for tracking your projects.
Module 4: Audience, competitors & strategy — Analyze a client's business, audience, and competitors, and build a strategy clients pay at least €700 for. Covers audience types, demand vs. interest vs. need vs. desire, and customer-journey tools (Ben Hunt's ladder, sales funnel, CJM, ToF/MoF/BoF).
Guest talk: "Secrets of high-converting offers"
Outcome: analyze a client's business from A to Z, and build a strategy people are ready to pay at least €700 for.
Module 5: Project profitability — The difference between charging €150 vs. €500 per project. Unit economics, media plans, and metrics like ROAS, ROI, and LTV — plus explaining your results to clients in numbers they'll understand.
Outcome: calculate ad-spend payoff, so you stand out from most media buyers and charge at least €500 per project.
Module 6: Ad creatives & AI — 12 ways to build ad creatives fast, plus using AI to save time and money.
Guest talk: "Creating ad creatives in Figma"
Module 7: Creative thinking — Generate ideas systematically, break creatives down, and explain why an idea works.
Outcome: generate creative systematically, and build ad creatives that are hard to scroll past.
Module 8: Setting up & launching campaigns — Launch your first campaign step by step: audience types, budget allocation, retargeting, and the pixel on a client's site.
Outcome: master the technical side of the work, and launch your first ad campaign.
Module 9: Analytics, reporting & scaling — Analyze results, write client reports that keep them working with you, scale results to grow client revenue and your own fees, and diagnose underperforming campaigns.
Module 10: Other ad platforms — Run ads on TikTok, Telegram, and LinkedIn, so you can offer clients more and raise your rate by at least 2x.
Outcome: write client reports that keep them working with you, and set up ads on TikTok, Telegram, and LinkedIn.
Module 11 (Bonus module): Turning your skills into a real business — By now you can land clients and run real campaigns — this module turns that into an actual business. Learn to close deals on the sales call itself, then register as self-employed so you can work fully official. Add Instagram and Telegram chatbots to sell clients more from every project you already have, and bring your search to LinkedIn — home to the best-paying clients. Finally, start building your own personal brand as a media buyer, so clients start finding you through your content instead of the other way around.
Guest talk: "How to find clients on LinkedIn"
Outcome: register as self-employed, run your first client interviews, and start your own expert blog as a media buyer on Instagram and LinkedIn.
Support & bonuses
Stuck on an idea? Pull from a private library of creative examples and mockups — included in every tier.
Your access to the student networking chat never expires, even after your lesson-access window ends.
Submit all your homework across the program to earn a certificate of completion.
A running score throughout the course — top performers get real project practice, and the most active may join our team.
FAQ
The core lessons are pre-recorded across all three formats — Group adds a weekly cohort call and curator support, and Individual adds a weekly 1-to-1 call with personal feedback.
The full program runs about 2.5 months.
Yes — the course works both for individuals becoming media buyers and for teams an entrepreneur is building internally. Message us for team/multi-seat details.
No — the course is built for complete beginners, with no prior marketing or ads experience needed.
No — everything in the program can be practiced without spending real money or already having a client. Finding your first client is actually part of the program.
No problem — Group calls are recorded, so you can always catch up.
The course is available in both Russian and English — choose the language track that works best for you.
Ready to learn?
Pick a format — Basic, Group, or Individual — and tell us if it's for you or your team.
Talk to us