I was a logistics student, born in a small town in Latvia. At one point, I went through a genuinely difficult period in my life, and I knew I needed to change things completely, or I'd keep sinking. When COVID forced everyone to work from home, I suddenly had more free time, and I used it to teach myself digital skills, starting with web design.
My first paid project, though, ended up being in ads — an Instagram follower who wanted help growing her blog. I worked with her for €50 every two weeks, and it went well. That's how things started: word of mouth, a growing reputation, and me talking more openly about what I do. Today I run Lumino Agency, splitting my time between multiple cities rather than staying in one place, and work as a marketer, a professional media buyer, and a course creator.
"Give me a business idea, and I'll come up with 101 ways to sell it."
That mindset is exactly what shaped Lumino Agency. Instead of just bringing in traffic, I look at branding, social presence, and the sales process behind them. That's why the agency now covers a full range of services, not just one.
Along the way, I've worked across more than 20 industries — from beauty and crypto to IT startups and real estate — running campaigns for clients across 6 continents.
Outside of work, I have no fixed base — Vietnam, South Africa, and Portugal are my favorite places so far, and my goal is to visit every country in the world. When I'm not working or traveling, I'm usually DJing, or doing something more extreme like parachute jumping or snowboarding. Among everywhere still on my list, one stands out for a very specific reason: I want to run a PR campaign for Gentle Monster.
By the numbers